A new Limerick-based initiative is tackling paint waste and promoting sustainability, earning praise from industry professionals.
Re-Love Paint, which launched on March 6 at Galvone Industrial Estate, is giving leftover water-based paint a second life—reducing waste, offering affordable alternatives, and keeping excess paint out of landfills.
Gerard Mac Dhonnacha, owner of Connemara Paints in Galway, called Limerick’s new scheme a “smart system” and said he “has never seen an innovation like this” in his lifetime.
The Re-Love Paint store, now open to the public, is selling recycled paint starting at just €15 for five litres, making it an accessible option for homeowners, artists, and professional painters across Limerick.
Gerard, who has spent over 30 years in the paint business, said rising costs and waste disposal have been major challenges in the industry.
“The biggest difference is the cost, you’ll be paying over €80 for a paint jar, so it’s great that there is something like this that makes good quality paints that are affordable,” he said. “It’s great that it is sustainable, I have thrown out so much paint over the years.”
Discarded paint can pollute soil, water, and air, with some products containing chemicals that harm human health and the environment. By recycling and disposing of old paint properly, Limerick is taking a step toward reducing pollution and keeping waste out of landfills.