By Daniel Keating
Limerick based Elemental Art and Culture Festival has taken home Gold in the Pinnacle Awards.
This year’s awards took place at the 61st annual convention in Tuscon Arizona, USA. Organisers of the street arts festival received Gold for their interactive promotional brochure design, from the International Festivals & Events Association (IFEA).
The organisation shook off some very tough competition with diverse backgrounds to take home gold. Founder Jennifer Allen said “to be put up against some great organisation’s with strong budgets and to come out on top is great news for us, and for limerick on an international level.”
Alan Hogan of Elemental Arts and Culture Festival Limerick said “It’s great to see the work which has gone into the festival and the brochure being recognised on such an international scale. For a festival there is no higher recognition”.
What originally started as one day festival back in 2012 with three volunteers has turned into a three day long festival which gathers a large local crowd.
Jennifer said, “the festival is primarily funded through a number of local grant schemes as it keeps the event free for the audience, only a small amount of events are ticketed and they contribute towards funding”.
The festival has been running every year since its launch four years ago. Unfortunately the event did not take place this year. Jennifer said they “had no event this year.” “The decision was made as this would help organisers plan and secure additional funding for the 2017 event”.
When asked what the future was like for the organisation she said, “We are getting some enquiries from groups based in Europe asking to take part which is fantastic news”
Mr Hogan said, “To celebrate the win, the good people at Augment.com have very kindly activated the app once more, until October 9th, so people who still have the brochure can download the app and have some fun with it.”
The Elemental Arts and Culture Festival will take place next year from the 8th to 10th of September 2017.