From 7am, Thursday November 7, An Garda Síochána launches a 24-hour nationwide campaign, urging road users to reduce speed and increase safety across Ireland.
An Garda Síochána holds multiple National Slow Down Days each year to highlight the dangers of speeding, encourage greater compliance with nationwide speed limits, and deter drivers tempted to drive at excessive or unsafe speeds.
It is one of a number of Slow Down Days carried out by the Gardaí every year, supported by the Road Safety Authority (RSA).
With 148 people having lost their lives on Irish roads so far this year, the message today is to slow down.
As we head into the winter, driving conditions become particularly challenging. With shorter, darker evenings and roads growing icy, the Gardaí urge the public to remember that an increase in speed increases the chances of being involved in an accident.
One in 10 pedestrians will die if hit by a car travelling at 30km/h. This number increases significantly to five in ten pedestrians if a car is travelling at 50km/h and nine in 10 pedestrians when the car is travelling at 60km/h.
The Gardaí also want this initiative to promote conversations around speed and road safety, conversations that should happen before it is too late.