It’s time to re-embrace Limerick as a new tourism campaign is launched

A new tourism campaign has been launched with the aim to encourage the people to ‘re-embrace’ Limerick and to live ‘life without limits’.

The campaign will be running across all social media channels until April 18 with the idea to encourage people to ‘re-embrace’ all that Limerick has to offer in terms of short spring breaks away.

The idea behind the campaign is to position Limerick as an ideal destination for a short break away or a place for an unforgettable night out.

People can come and enjoy a variety of things that the city has to offer such as some family fun, be a part of the crowd at a match or sample some of the many beautiful walks that can be found around Limerick.

The campaign highlights the many activities, attractions and amenities located in Limerick city and county that are now back up and running and ready to be enjoyed once again.

Night time economy

There is also a strong emphasis on promoting Limerick’s night time economy.

To boost Limerick’s destination even more, the campaign highlights how Limerick is a gateway city on the Wild Atlantic Way making it the perfect stopover on the journey. The ideal place to base yourself whilst exploring the Wild Atlantic Way.

The recently launched campaign also shines a light on the tourism and hospitality sectors across Limerick who are finally getting back to normality and seeing an increase in business after a long tough two years of Covid-19 restrictions.

A campaign hub dedicated specifically to the ‘re-embrace’ Limerick campaign has been created so that people can keep up to date as to what is happening in the city and county.

Speaking at the launch Denis Tierney, head of marketing and communications in Limerick City and County Council he said:

“This new campaign is all about the little things that make a holiday important. It’s about reconnecting with friends and family, getting back out and enjoying the amenities Limerick has to offer. It’s about going out for a night, enjoying a city break or a rural retreat, things that we weren’t able to do during the pandemic.”

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