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WATCH: UL students react to brand refresh

Scroll down to watch the student reaction.

STUDENTS at the University of Limerick have been reacting to the new brand refresh.

Earlier this week the university launched its first re-brand since 1989.

The refresh includes a reimagining of the logo, and was unveiled on the campus by UL president Dr Des Fitzgerald.

The project – which was run through a procurement tender process – has been valued at €100,000 and sought input from over 2,000 staff, students and alumni.

Since the launch there has been some controversy, particularly concerning the new logo as well as the cost of the project.

The University of Limerick’s new logo

While some members of the community welcome the refresh, others have been using the university’s social media platforms to express their disapproval.

The Limerick Voice went to the university campus to see what people thought.

No member of staff at the university that the Limerick Voice approached was willing to share their opinion.

After approaching a member of staff at UL Student Life (the university’s students’ union), the Limerick Voice was told that staff members of UL Student Life except for President, Jack Scanlan, were instructed not to comment on the brand refresh.

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